THINK! have launched a new campaign which aims to raise awareness of the impact that even slight speeding on rural roads can have. The campaign speaks to male drivers aged 17-24, as they are overrepresented in speed-related deaths and injuries.
“Speed contributes to around one in four fatal collisions on our roads, and kills and injures 54 young people every week. But despite this, only 32% of young men consider it very risky, with THINK! research showing that this audience particularly underestimate the risks of driving just a little too fast for the conditions.” Read more about the campaign on the THINK! website.
The campaign will run across video on demand, digital audio, online video and social media for 4 weeks in March 2023.