THINK! are relaunching their Mates for Life campaign to share the message among 17 to 24 year old male drivers that a mate doesn’t let a mate drink drive. Why 17 to 24 year old male drivers? 17 to 24 year old male drivers are four times more likely to be killed or seriously injured than male drivers aged 25 or over, making them an extremely high risk group.
Over the COVID 19 pandemic, this audience has shown a decreasing sense of risk around drink driving. THINK! want to encourage young men to stay safe by steering clear of drink driving and empowering friends to intervene if the moment arises.
The campaign will launch on 21 November and run until the end of the year. To read more about the campaign please click here.